Developing an application for your business is no small task. It takes a huge amount of resources and endless hours of work. However, it’s one of the most strategically productive things you can do to grow your business.

An application for your business not only helps you build an audience but also increases your sales growth. Not just that, it helps you foster relationships with your clients through loyalty programs helping you retain them for long-term business.

Applications, or apps, can also be beneficial in generating valuable insights about your customers that help in customizing messaging and branding to appeal to a wider audience.

Now that we have established the importance and usefulness of apps, how do you go about it? Do you hire an in-house team of developers or outsource the complete development process?

In-house application development

The idea of having an in-house team of developers seems alluring and with due credit.

The developers get to know the business up close and have greater clarity while building the app. The development happens in your presence which creates an effective feedback loop, saving on time.

However, there are downsides to it that aren’t so obvious.

Disadvantages of having an in-house application development:

  • Staffing

Building a team of in-house developers require a lot of time and effort in hiring people that best suit the kind of application that you want to build. Moreover, you also need to take care of the infrastructure and resources to accommodate them.

  • Time Consuming

Having an in-house team is time-consuming, the initial stage of hiring the right talent takes up a lot of time. Afterwards, making them understand the business and the requirements of the application eats up a lot of time as well.

  • Licensing

Your in-house team will need a myriad of resources to build an effective application and most of these resources will not be free to use and might require licensing and certifications. These resources are also not easy to use and require experts.

  • Expensive

As mentioned in the previous points, hiring expert talent and paying for their infrastructure and resources. Add to that the expense of the licensed products and you have a hefty bill on your name.

Outsourcing the application development

 Outsourcing the app development, on the other hand, overcomes the limitations of the in-house team in more ways than one. It’s a smarter investment for businesses, especially those that do not have a large budget to spend on the development process.

It’s not to say that Outsourcing is completely flawless, it has its limitations as well but if you partner with the right development team who has the experience of working on multiple applications with different capabilities and functions.

 If you get the right development partner, the whole process of app development becomes easier and efficient.

 Advantages of outsourcing application development

  • More Options

When you are looking for an app development partner, you’ll have a host of options to choose from. You’ll find experts with different skill sets, locations, and costs. You can choose based on your requirements and have a conversation with them to ensure that everyone is on the same page

  • Cost-effective

Since outsourcing the app development process cuts the costs of resources and infrastructure associated with in-house teams. It saves you a lot of money and still ensures that the quality is not compromised.

  • Efficient use of resources

Since the whole development process is sent to a whole team who is responsible for its completion, you can make efficient use of your time and resources. This will enable more you with improving other aspects of your business.

  • Less risk

Outsourcing the development also reduces the risk of failure as the developers you outsource it to are well versed in coding and have enough experience to avoid errors.